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| Document Type(s): | Book Chapter |
| Book Title: | Japanese Images of Nature: Cultural Perspectives |
| Article/Chapter Title: | Mount Fuji and the Cherry Blossoms: A View from Afar |
| Editor(s): | Kalland, Arne |
| Author(s): | Moeran, Brian; Skov, Lisa |
| Religion(s): | Shinto |
| Publisher Name: | Curzon Press |
| Place of Publication: | Surrey |
| Date of Publication: | 1997 |
| Pages: | 181-205 |
| Annotation: | Moeran and Skov use the images of Mount Fuji, cherry blossoms, and kimono-clad women to examine the way natural imagery is produced, reworked, and consumed in Japanese advertising. They demonstrate how orientalist stereotypes of Japanese relations with nature drive the meaning of these images in national and global markets and how seasonal changes are related to cycles of consumption. |
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